We have more viewing choices than ever and so many more ways to watch, but it is still difficult to discover how to access audiovisual services on different devices and displays.
While we have the illusion of infinite choice from competing providers, we are becoming trapped in apps that want to keep us within their walls.
As viewing moves from traditional broadcast channels to online delivery, there has been no standard way for media services to advertise their availability or for devices and displays to discover and offer them to users.
The problem with existing approaches is that they are proprietary to their providers. They all work in different ways. The result is market friction and fragmentation, with limited economies of scale.
How do we navigate the transition from a world of broadcast channels to online services and retain the usability, accessibility, and availability to all users that open standards have delivered?